Meet THE CAST: Korean beauty, online and on video

Discover the official THE CAST K-Beauty shopping website, the company behind the service, and ways to discover Korean beauty.

2026-10-18

THE CAST connects Korean beauty shopping with live shows, feeds and short videos. Its official online store is thecastshop.com. The service is operated by BlacksmithIO Co.Ltd, the Korean company also named as the developer of THE CAST app.

Discover Korean beauty through shopping and video

Explore Korean beauty brands and product information on thecastshop.com. In THE CAST app, live shows, feeds and short videos offer more ways to discover products before checking their purchase options.

Explore Korean beauty from outside Korea

• Browse the K-Beauty collection to discover Korean skincare and cosmetics.
• Use the international shipping guide to compare currently supported destinations and EMS reference fees.
• Check the selected products, destination and final delivery quote in the purchase screen before paying.
• Meet products through live shows, feeds and short videos in THE CAST app, available in English and Korean.

K-Beauty, KBeauty and K_beauty all refer to Korean beauty. At THE CAST, start with the collection, explore the brands and choose the shopping experience that suits you.

English shopping notes from our team

BlacksmithIO shares English Korean beauty shopping notes on its company LinkedIn page. JINCHUL SONG also shares THE CAST content on his personal LinkedIn and Facebook profiles. Our shopping notes collection republishes selected original English posts, with each author, original publication date and source identified. Follow the original profiles for newer updates.