Industry news
CJ ONSTYLE announces a Global Mall linking creator content and shopping
A 21 October announcement introduces a global storefront spanning beauty and other Korean lifestyle categories.
THE CAST / K-BEAUTY JOURNAL
THE CAST News & Shopping Notes
Read store updates, attributed industry briefings and original K-Beauty shopping notes from THE CAST, with publication dates and links to official announcements and related guides.
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Industry news
COSRX reports a peptide-focused showcase at the KDA autumn meeting
COSRX’s 20 October release describes product displays and professional feedback at the 17–18 October event.
Industry news
RIMAN reports a Tokyo brand space and October Japan seminars
RIMAN’s 20 October release separates completed October activities from a planned November event.
Industry news
MARSHIQUE sets separate online and store dates for its Ulta launch
The 19 October company release reports an 18 October online debut and a planned 1 November store rollout.
Industry news
AXIS-Y plans a second Cheongdam headquarters for May 2027
An October company announcement outlines proposed laboratory, studio and flagship space in Seoul.
Industry news
CLASSYS reports SHURINK HOME’s U.S. consumer-device launch
The 15 October company release names ZAP PORE SHOT and reports a U.S. launch on 6 October.
Industry news
OLIVE YOUNG reports its October Sephora Singapore experience
CJ’s 14 October announcement describes a seven-day ION Orchard event and a wider curated retail selection.
Industry news
LOFT announces an autumn K-Beauty assortment through 13 November
LOFT’s 14 October notice outlines its Japanese store and online seasonal beauty festival.
Industry news
REJURAN COSMETICS announces skincare content with EJAE
PharmaResearch’s 8 October release describes a campaign featuring three named cosmetics and plans for further content.
Industry news
HANYUL introduces a renewed mugwort and panthenol pair
A 30 September Amorepacific release describes a capsule cream and a bubble serum, with separate formulation details.
Industry news
Korean cosmetics exports reach USD 11.1 billion through Q3
MFDS’s 2 October 2026 release reports a record January–September export total; this briefing separates the nine-month figure from quarterly and retail measures.
Industry news
The Whoo reports participation in Bangkok’s FT Luxury Summit
LG H&H’s 21 October announcement describes The Whoo’s participation in the 20 October 2026 Asia edition and a discussion of brand heritage and research.
Industry news
Dr.Groot reports an Allure award for its hair-care duo
A 30 September 2026 LG H&H announcement identifies the shampoo-and-conditioner pair and award category behind the brand’s US recognition.
Industry news
Sulwhasoo reports on Gyeongbokgung’s October hanbok event
The brand’s 13 October report looks back at a two-day palace culture program held on 9–10 October 2026.
Industry news
Sulwhasoo’s Secret Garden: a look back at the Seoul exhibition
An official 1 October announcement documents the CJ Hendry collaboration scheduled in Seongsu from 1–8 October 2026.
Industry news
Happy Bath announces an October experience at Everland
A 30 September release sets out a month-long 2026 exhibition combining scent, sound and bubbles around the DALZAM body-care line.
Industry news
HERA introduces Still Glowing and a new loose powder
HERA’s 28 September 2026 announcement links its Felix campaign with the Reflection Skin range and selected in-store experiences.
Industry news
B.READY announces a creator-developed cover lotion
The 15 September 2026 launch statement describes True Tone Cover Lotion 24H Longwear, its two shades and a staged retail introduction.
Industry news
LANEIGE announces a sleeping-mask campaign with Jin
The brand’s 14 September 2026 announcement combines a campaign with channel-specific promotions and a separate US eye-patch introduction.
Industry news
Amorepacific outlines derma and hair-care growth targets
A 14 September 2026 Investor Day report describes expansion plans and future revenue targets, which remain distinct from completed sales.
Industry news
Mamonde announces the return of its Creamy Tint Color Balm
The 19 October announcement outlines a six-color relaunch and a separate prep balm, with a stated 20 October retail start.
Industry news
IOPE announces a new Advancedderm bandage cream
A 12 October release identifies the new cream and its announced retail channels; product claims remain attributed to the manufacturer.
Industry news
Sulwhasoo announces a renewal of its Okyong peel-off mask
The 8 October Korean announcement describes an updated peel-off mask; shoppers should distinguish the renewed version from earlier listings.
Industry news
Happy Bath adds goat-milk body wash and lotion to its collection
An official 7 October release describes two body-care formats and scent choices within the Original Collection.
Industry news
LABO-H announces a Monchhichi collaboration edition
The 1 October release pairs four hair-care formats with different character accessories and identifies a limited retail channel.
Industry news
LG H&H reports product-information training with reusable Braille tags
A 16 October report describes an accessibility event covering QR information, product identification and reusable tags.
Industry news
su:m37 announces a fifth-generation Secret Essence
LG H&H's 8 October announcement identifies a renewed version of the brand's established essence.
Industry news
O HUI names actor Lim Ji-yeon as a brand ambassador
A 1 October announcement outlines a new campaign relationship and planned content for the skincare brand.
Industry news
The Whoo reports an Incheon pop-up centered on its Bichup range
The 29 September announcement described an event running through 6 October; that event window has now ended.
Industry news
LG H&H reports Dr.Groot and The Face Shop participation in Mexico K-Expo
A 28 September release describes the brands' Mexico City exhibition and plans to develop local retail and digital channels.
Industry news
MFDS records USD 11.4 billion in Korean cosmetics exports for 2025
A dated industry brief on the Korean regulator’s 2025 trade figures, including the reporting period and leading export destinations.
Industry news
MFDS reports record first-half cosmetics exports of USD 7 billion
The regulator’s 2 July 2026 announcement provides a first-half export milestone. Compare it with equivalent periods, not a full-year total.
Industry news
L’Oréal and COSMAX announce a K-Beauty research collaboration MOU
The September 2026 announcement identifies product development, ingredients and sensory formats as collaboration areas. An MOU is a reported collaboration plan, not a retail launch.
Industry news
Amorepacific reports travel-retail discussions at TFWA 2026
The company’s October announcement describes its Cannes exhibition and discussions with duty-free partners. The event has concluded.
Industry news
Amorepacific outlines AI and sensory research presented at IFSCC 2026
A company research announcement covers nine studies presented in Perth. Conference research and retail product evidence should be read at their own scope.
Industry news
Sulwhasoo announces expanded Japanese market presence
Amorepacific’s September release describes a Japanese market entry and an Isetan Shinjuku pop-up whose announced dates have now ended.
Industry news
Amorepacific marks its 81st anniversary with a global-market focus
The group’s September anniversary statement discusses international markets, customer experience and AI-supported work. Reported plans remain company plans.
Industry news
Amorepacific Holdings reports a Green Profit campaign agreement
An August corporate announcement describes a public-private campaign on lower-carbon consumption. A campaign commitment is distinct from measured results for a product.
Industry news
Suh Kyungbae Foundation reports its tenth-anniversary science symposium
The foundation’s August event brought researchers and public audiences together. Basic-science presentations should not be read as claims for a cosmetic on sale.
Industry news
AESTURA reports repeat sponsorship of Korea Skin Health Expo 2026
The September announcement describes an online expo and a brand broadcast. Their stated dates have passed, and event participation is distinct from product endorsement.
Store news
THE CAST strengthens Korean and English descriptions for 17 listings
THE CAST has added source-checked Korean and English descriptions to 17 product listings and their shopping views. The coverage includes lip products, cleansers, creams, serums, masks and body mists. This update supports product identification and comparison; it does not mean every item in the store has a complete translation.
Store news
Domestic cart shipping and totals improved at THE CAST
THE CAST has improved shipping-fee and total presentation for domestic carts. The current item selection and quantity determine the quote, so shoppers can compare order costs before continuing to checkout. Benefits and destination changes may alter the final amount. This change does not establish a single shipping fee for all orders.
Store news
International shipping disabled for five Korea-only listings
THE CAST has disabled international shipping for three NBPSIS tint shades, the Twinkle lip gloss and the Cinnamoroll Botanical Cica Foam Cleanser following Korea-only sales notices in their materials. International checkout is blocked when the shipping check rejects these items. The restriction is specific to these listings, not a blanket ban on every product from the brand.
Store news
English purchase links connect product information to checkout
THE CAST product pages now offer an explicit English purchase link. The selected language continues through the shopping flow while delivery country remains a separate choice. The change helps international readers move from product research to option selection, without implying that every product is eligible for their destination.
Store news
Clearer accessible labels for international address fields
THE CAST has improved accessible names for international address search, address details, city, state and postal-code fields. The labels help assistive technology identify the intended input. Shoppers still need to provide a complete, deliverable address and verify destination-specific requirements; labels do not validate an address on their behalf.
Store news
Unavailable product URLs return the appropriate not-found status
THE CAST has corrected handling of nonexistent public product URLs so they are not treated as successful product pages. Visitors should return to the catalog to locate an available listing. A missing address does not prove that an entire brand has stopped selling, and this change does not itself guarantee search-engine indexing or recommendations.
Store news
Service brief: six guided routes into THE CAST product listings
THE CAST’s K-Beauty hub offers six product-selection routes covering lips, foam cleansers, creams, serums, masks and body mists. These existing guides connect practical comparison questions with 17 selected listings. They are editorial examples from the current catalog, not a ranking of all Korean beauty products or a promise of stock.
Store news
Service brief: explore K-Beauty with THE CAST app and website
THE CAST’s app page links to official iOS and Android downloads and explains live shopping, feeds and short videos. Shoppers can use demonstrations to discover products, then check exact listings on the website. The app supports Korean and English. A video does not establish current stock, individual results or a universal delivery promise.
Store news
Service brief: distinguish EMS reference rates from an order quote
THE CAST publishes EMS reference rates for currently enabled destinations. Reference tables help with early budgeting, while the purchase flow checks selected products and the delivery address. Net product contents are not packed parcel weight. Taxes and clearance conditions should be read separately, and rates can change.
Store news
Service brief: connect product questions with order support
THE CAST links product research with customer-support guidance. Prepare the exact product URL, option and question before contacting support. Signed-in shoppers can use My Page inquiries and the relevant order for post-purchase requests. Support guidance does not promise unconditional returns or an immediate response; conditions and service hours apply.
Store news
Ten New K-Beauty Buying Guides Go Live
THE CAST has published ten English articles connecting app discovery, product comparison, international shipping and practical ordering decisions.
Store news
THE CAST Opens an English News Desk
The News menu now includes English company reports and service briefs, with clear dates, direct links and a visible THE CAST newsroom byline.
Store news
EMS Tools Support Small K-Beauty Orders
THE CAST’s international shipping page connects destination information with an EMS weight-band lookup to help customers evaluate a complete order cost.
Store news
THE CAST Connects Beauty Videos with Shopping
Live shows, short videos and public replays provide product context, while current store listings remain the reference for the exact purchase.
Store news
THE CAST Brings Brand Discovery into One Catalog
Product categories and brand pages connect K-Beauty discovery with current item details and practical purchase information on thecastshop.com.
Store news
Introducing THE CAST’s K-Beauty Guide Library
A new place on THE CAST to connect product knowledge, brand discovery, buying questions and international delivery information.
Store news
K-Beauty shopping notes: English posts from THE CAST
Read the original English LinkedIn posts from BlacksmithIO and THE CAST team, with the original photos, authors and source links.
Store news
Comparing cleanser prices: put both bottles on a 100 ml basis
An original English shopping note by BlacksmithIO, first published on LinkedIn on 16 October 2026.
Store news
Choosing a lip tint: look closer at the applicator
An original English shopping note by JINCHUL SONG, first published on LinkedIn on 16 October 2026.