Skincare
K-Beauty powder cleansers: read the measuring and mixing steps
Compare dry powder cleansers by the amount, water instructions and closure, with a checklist for the details a product photo cannot supply.
THE CAST / K-BEAUTY JOURNAL
K-Beauty Details & October News
Ten practical guides to beauty formats, package contents and collaboration sets, plus ten dated industry reports linked to official announcements. Read the details before choosing an item; a guide or news mention does not establish current store availability.
20 guides to explore
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Product guides
Understand your products
Read a product page with confidence: formats, sizes, shades, labels and the details worth comparing.
Skincare
K-Beauty solid cleansers: compare the bar and its storage case
Read a cleansing-bar listing as two possible purchases: the cosmetic itself and any dish, case or travel accessory supplied with it.
Skincare
K-Beauty peel-off masks: check drying and removal directions
A peel-off format has its own application and removal sequence. Find the written steps before comparing it with a wash-off or sheet mask.
Skincare
K-Beauty eye patches: distinguish pairs, pieces and applications
Read hydrogel eye-patch quantities carefully, then compare the container, application directions and included accessories.
Body, hair & tools
K-Beauty scalp tonics: compare the applicator and instructions
Separate spray, pointed-nozzle and roll-on delivery from the product's stated purpose, application area and rinse instructions.
Body, hair & tools
K-Beauty dry shampoo: identify powder, spray and shipping details
Check the actual delivery format and parcel eligibility before treating two dry-shampoo listings as interchangeable.
Makeup
K-Beauty setting sprays: distinguish finish, use and spray format
Compare a makeup spray by its stated role and application instructions instead of assuming every facial mist fixes makeup.
Makeup
K-Beauty color correctors: read each shade and palette compartment
Compare a color-correcting product with a clear map of shades, finishes, package quantities and intended use.
Body, hair & tools
K-Beauty nail strips: compare sizing, kit contents and removal
Read nail-wrap and strip listings for dimensions, included tools and preparation or removal steps before choosing a design.
Shopping & experiences
K-Beauty collaboration sets: separate cosmetics from bonus gifts
Compare character editions and promotional kits by the purchased product, guaranteed contents and offer conditions.
News & shopping notes
From THE CAST desk
Store updates, source-linked industry briefings and original shopping notes from THE CAST team.
Industry news
Mamonde announces the return of its Creamy Tint Color Balm
The 19 October announcement outlines a six-color relaunch and a separate prep balm, with a stated 20 October retail start.
Industry news
IOPE announces a new Advancedderm bandage cream
A 12 October release identifies the new cream and its announced retail channels; product claims remain attributed to the manufacturer.
Industry news
Sulwhasoo announces a renewal of its Okyong peel-off mask
The 8 October Korean announcement describes an updated peel-off mask; shoppers should distinguish the renewed version from earlier listings.
Industry news
Happy Bath adds goat-milk body wash and lotion to its collection
An official 7 October release describes two body-care formats and scent choices within the Original Collection.
Industry news
LABO-H announces a Monchhichi collaboration edition
The 1 October release pairs four hair-care formats with different character accessories and identifies a limited retail channel.
Industry news
LG H&H reports product-information training with reusable Braille tags
A 16 October report describes an accessibility event covering QR information, product identification and reusable tags.
Industry news
su:m37 announces a fifth-generation Secret Essence
LG H&H's 8 October announcement identifies a renewed version of the brand's established essence.
Industry news
O HUI names actor Lim Ji-yeon as a brand ambassador
A 1 October announcement outlines a new campaign relationship and planned content for the skincare brand.
Industry news
The Whoo reports an Incheon pop-up centered on its Bichup range
The 29 September announcement described an event running through 6 October; that event window has now ended.
Industry news
LG H&H reports Dr.Groot and The Face Shop participation in Mexico K-Expo
A 28 September release describes the brands' Mexico City exhibition and plans to develop local retail and digital channels.
Explore the current catalog
Find products and brands, then open the exact product page for its current details and purchase options.