THE CAST

A small Korean beauty shopping glossary

Recognize common product-format and bundle words while keeping the exact option and instructions in view.

Start with format words

Korean product titles often combine a brand name, a range name and a format. In English listings, toner, serum, ampoule, cream and cleanser identify common product formats. These translated names help you navigate a listing; they do not by themselves describe a complete formula or routine.

Lip color, blusher, eyeshadow and cushion are common makeup terms. Read the whole title because the same familiar word can appear in a tool, refill or accessory listing. A cushion refill and a cushion compact with its case can share a range name while containing different parts.

Read the option and bundle language

Main product refers to the principal item in a listing, while refill identifies a replacement supply or insert. A promotional set may combine several items, but its actual contents still need to be checked. Look for an included-items section and confirm the selectable option before adding it to your basket.

Piece count is particularly useful for sheet masks and pads. A title containing several numbers can describe both the number of pieces and the amount per item. Copy the complete quantity expression instead of extracting the largest number and assuming it is the total product size.

Keep instructions and dates in context

Directions for use, full ingredient list and precautions identify different parts of the label. A manufacture date describes when a product was made; an expiry or use-by instruction describes a different point in its history. Read the complete surrounding statement before interpreting a printed date.

When contacting THE CAST, include the complete product name, its listing URL and the selected option. If the package and English listing use different wording, a photograph of the label can help support identify the item. That context is more reliable than a shortened nickname.

Sources and useful links