Abib adds US Ulta Beauty stores to its Korean skincare distribution
A November report says Korean skincare brand Abib began selling at more than 300 Ulta Beauty stores and online on November 1.
Published
Korean skincare brand Abib began selling at more than 300 US Ulta Beauty stores and online on November 1, according to a November 5 report by Beautifully Chaotic Life. The report describes an initial selection that includes eye patches, sunsticks, serums and other skincare products.
A phased retail rollout
The publication reports that Abib plans a wider rollout beginning in February 2027. That is a future plan, not confirmation that every store currently carries the brand. BeautyNewsDaily also reported Abib's arrival at Ulta in its November 3 beauty update. Shoppers can check individual retailer listings for the exact products and current availability.
Abib's rollout is one example of Korean beauty brands using both physical stores and online channels. The assortment offered by a retailer can vary by location and change over time, so a brand's presence does not establish that every product in its range is available there.
A separate Korean beauty discovery
For shoppers comparing options beyond familiar retailers such as Olive Young, THE CAST separately lists secret Key Rice Ferment Serum and Rice Ferment Essence. These are two distinct Korean beauty products, not Abib products and not part of the reported Ulta launch. Review each listing's name, directions and full ingredient list before choosing.
THE CAST has not verified whether Olive Young carries these secret Key products. The cited coverage does not establish a partnership between THE CAST and Abib or Ulta Beauty.
