Amorepacific marks its 81st anniversary with a global-market focus
The group’s September anniversary statement discusses international markets, customer experience and AI-supported work. Reported plans remain company plans.
Published
19 October 2026 — Amorepacific Group’s 7 September release reported an anniversary ceremony held on 4 September at its global headquarters in Yongsan, Seoul. The group, founded in 1945, was marking its eighty-first anniversary.
The priorities named in the company statement
The announcement emphasized expansion in global markets, broader approaches to beauty and changes in working methods, including AI. It described an anniversary program shared with group entities in Korean, English and Chinese. These details provide a view of the group’s stated corporate priorities rather than a report of a new retail product.
Read strategic language at the right level
An anniversary address can explain how a company presents its direction. It does not establish the contents, availability or performance of any particular item. Readers can follow later product and market announcements separately to see which specific developments arise from a stated priority.
Connect brand news with exact product research
For shoppers exploring Korean beauty, the useful next step is to separate a group, an individual brand and an exact product listing. THE CAST’s brand-discovery guide follows that sequence. This brief is based on the official release and does not claim an affiliation, forecast business results or announce that the group’s brands are offered by THE CAST. Check the current catalog for the store’s actual selection.