AMUSE reports its Paris Fashion Week backstage makeup debut
Shinsegae International’s 7 October release describes AMUSE’s work on Niccolò Pasqualetti’s 4 October show.
Published
24 October 2026 — Shinsegae International reported on 7 October that AMUSE supplied backstage makeup for designer Niccolò Pasqualetti's Paris Fashion Week show held on 4 October. The release described plans to use backstage photographs and videos in the brand's international communication. It also reported September placements at Target stores and Nordstrom in the United States.
A backstage story is not a universal product test
The announcement documents a brand collaboration and reported distribution activity. Its photographs can provide creative inspiration, but they do not establish how a particular shade will appear on every shopper. Professional application, lighting and the complete styling process contribute to the finished runway image.
Choose the detail you want to explore
Instead of copying a whole look, identify one feature: colour, shine, applicator or package format. Then inspect the exact product and option that would answer your question. If you send a reference image to support, include what you want clarified so that the conversation stays about an identifiable item rather than an unspecified runway effect.
The linked NBPSIS tint-and-gloss guide uses current THE CAST products to demonstrate a focused lip-makeup shortlist. They are not the AMUSE products used in the reported show. Use the Shinsegae release for the event details and the separate guide for a shopping comparison that keeps product names, shade numbers and current purchase options together.