Beauty of Joseon brings a temporary brand experience to London cafes
PAUSE reports a London cafe takeover through 1 November. An event experience and a cosmetic purchase remain separate decisions.
Published
30 October 2026 — Beauty of Joseon has teamed with How Matcha for a London cafe takeover, PAUSE reported on 28 October. The report describes themed drinks, gifts and merchandise at the Marylebone and Notting Hill locations through 1 November. Visitors should confirm current arrangements with the venues before travelling.
Discovery through a different setting
The report concerns a temporary brand experience at cafes. It should not be read as confirmation that every cosmetic is available for sale at each location, that gifts remain in stock, or that a drink has the properties of a skincare product. THE CAST has not attended the event.
THE CAST shopping perspective
A pop-up can make an unfamiliar brand memorable, particularly when it places the name in a setting outside a conventional beauty shop. After the experience, a buyer still needs the precise product name, quantity and label. Take those details away with you if you plan to compare an item online later.
This is a useful habit for a Korea trip too. Enjoy the store or event, then turn your impressions into a short list that can be checked against an actual listing. For fragrance, a pleasant atmosphere is not the same as sampling the product you might order. For a gift, confirm the packed contents instead of relying on display props. THE CAST's related guides help with those next steps; this article does not claim a partnership with Beauty of Joseon, How Matcha or the reported event.