B.READY announces a creator-developed cover lotion
The 15 September 2026 launch statement describes True Tone Cover Lotion 24H Longwear, its two shades and a staged retail introduction.
Published
21 October 2026 — B.READY announced True Tone Cover Lotion 24H Longwear on 15 September. Amorepacific’s release says the product was co-developed with a male beauty creator and describes two shade options, 21.5 and 24.5, informed by the company’s skin-tone analysis.
What the launch statement says
The brand presents the new item as an extension of its cover-lotion category, adding a powder function to its earlier multi-purpose concept. The release describes an initial introduction through Olive Young and plans for additional online channels from October. Those channel statements are dated launch information, not a live inventory check.
What the name does not answer
The 24H wording is part of the product name and the brand’s performance claim. It does not tell an individual shopper which shade to choose or guarantee an identical result across different routines. Confirm the actual option and read the product directions before making comparisons with a foundation or another cover lotion.
The co-development detail also differs from an ambassador appearing in a campaign. Our collaboration guide explains how to identify the role stated in a release. This brief reports the brand’s announcement without claiming independent wear testing, current retail stock or availability through THE CAST.