CJ ONSTYLE announces a Global Mall linking creator content and shopping
A 21 October announcement introduces a global storefront spanning beauty and other Korean lifestyle categories.
Published
22 October 2026 — CJ ONSTYLE announced its Global Mall on 21 October, describing a launch for the United States, Hong Kong and Singapore. The company positions the platform around Korean lifestyle categories, including beauty, and content featuring celebrities and creators.
The reported opening offer
The release introduces CELEBSHOP and a dedicated space for actor Ha Ji-won’s beauty brand POUCH24. It also describes plans for further artist content and retail partnerships. Those future plans remain separate from the storefront launch reported in the announcement.
THE CAST’s reading note
This is a distribution and content-commerce story. A creator’s routine can help a reader identify products to investigate, but it does not replace the exact item description or order terms. When moving from a video to a purchase, match the product name, option and seller again.
The market names in a launch release are also a useful starting point for a delivery check. Confirm the destination, supported products and current order conditions on the actual storefront. This briefing reports CJ ONSTYLE’s announcement; it does not imply a partnership with THE CAST or that its featured brands are available in our catalog.