K-Beauty Expo report distinguishes export deals from consultations
K-Beauty Expo report distinguishes export deals from consultations. Read the dated source and THE CAST shopping perspective.
Published
3 November 2026 — Seoul Economic Daily reported on 19 October 2026 that KINTEX attributed $105 million in export deals to the 15–17 October K-Beauty Expo Korea. The report separately described $331 million in consultations and participation by 679 companies. The different figures describe different stages of business activity; consultation value should not be presented as completed retail sales.
THE CAST shopping perspective
For a shopper exploring an Olive Young alternative, a trade show is evidence of a broad industry, not a shortcut for picking a formula. Check the actual seller, product and delivery arrangement. THE CAST's Korean-character guides follow that principle by moving from a brand introduction to a concrete product choice. Coverage of the exhibition does not mean THE CAST or its listed brands participated.