HERA names Ayaka Miyoshi as its Japan ambassador
The 16 October announcement centres on campaign imagery and Black Cushion Foundation, with product and refill details listed separately.
Published
28 October 2026 — In a 16 October announcement, Amorepacific Japan named actor and model Ayaka Miyoshi as HERA's Japan ambassador. The company described new visual material and an interview built around its contemporary Seoul beauty identity, with Black Cushion Foundation as a central product.
Campaign identity and product identity
The Japanese announcement lists the foundation at 15g and gives separate tax-inclusive prices for the product and refill. It also describes limited purchase benefits while supplies last. Those details belong to the dated Japanese campaign; they should not be assumed to apply to every country's stock or to remain available throughout the season.
THE CAST shopping perspective
A campaign image can provide a useful reference for the kind of makeup look you want to investigate. Save the product name alongside the image, then identify the shade and package contents on the current listing. The person featured in a campaign and the product used to create a look answer different questions.
For a smaller-brand cushion discovery, apply the same care to the exact option. A case, refill and complete compact are not automatically the same purchase, and another brand's finish should be evaluated on its own evidence. Character artwork or a similar category name does not establish a substitute formula.
Our NBPSIS option guide links current listings and encourages clear product identification before ordering. Use campaign coverage for inspiration, retain the original source for the reported news and make the final purchase from the details of the item actually selected.