LOFT announces an autumn K-Beauty assortment through 13 November
LOFT’s 14 October notice outlines its Japanese store and online seasonal beauty festival.
Published
22 October 2026 — LOFT’s 14 October notice lists 10 October through 13 November as the sales period for its KOSME FESTIVAL 2026AW in Japan. The retailer names its stores and NETSTORE as channels and describes an assortment spanning makeup, skincare, hair care and body care.
What the seasonal program covers
LOFT reports 143 brands and 587 products across the festival and identifies TEAMILY, associated with the group &TEAM, as the campaign visual. Those totals describe the event’s assortment; they are not a count of products available at every branch or a statement that every participating brand is Korean.
Use the program to build a shortlist
A seasonal display can be a useful discovery route. Compare the exact shade, format and size of an item that interests you, then verify current availability at the branch or website you will use. The announced festival window does not guarantee stock for the entire period.
THE CAST’s seasonal-edit worksheet helps separate an item you need from an appealing campaign theme. It also keeps presale dates, event duration and delivery details distinct. This briefing links to LOFT’s original notice for the program and does not transfer its promotions or inventory to THE CAST.