THE CAST

NIQ’s European cross-border survey brings final-cost questions into focus

A 23 October reading of NIQ’s 10 September report, with the five-market survey scope kept separate from any individual THE CAST quote.

Published

23 October 2026 — NIQ published its cross-border e-commerce report on 10 September, drawing on an online survey of 2,501 consumers across Germany, France, Italy, Spain and Poland. The report discusses experiences of prices, availability, choice and shopping behaviour. This briefing revisits that published study; it does not present a new October survey or a measure of THE CAST customers.

Keep the sample and decision separate

Five European markets provide a defined context for the reported experiences. They do not represent every country, every cosmetics shopper or the payable amount for an individual parcel. A reader can use the report as a reason to ask clearer cost questions without turning a survey finding into a tax calculation or a guarantee about future fees.

Compare the whole parcel you intend to buy

Write down the exact items, quantities and destination before comparing a delivered total. An advertised product price and an early shipping estimate answer only part of that question. Keep packing, confirmed service and applicable import charges in the same review. If one of those inputs changes, an earlier estimate may no longer describe the actual order.

THE CAST’s two-address guide applies this planning method to a Korean delivery and a separate overseas gift. Its international guidance requires readiness and the confirmed payable total before payment, with import charges paid by the sender. These store conditions come from THE CAST’s own guidance, rather than from NIQ’s survey. Follow the source for the research scope and the shipping guide for the current ordering process; do not treat this article as a tariff ruling or a personal quote.

Sources and useful links