OBgE reports more than 1,000 retail doors in Taiwan and Hong Kong
Adapt said on 26 October that its gender-neutral beauty brand is stocked in about 819 stores in Taiwan and 195 in Hong Kong.
Published
27 October 2026 — Adapt, the company behind K-Beauty brand OBgE, said on 26 October that the brand is now sold in more than 1,000 offline stores across Taiwan and Hong Kong, ConsumerWide reported. The total comprises about 819 stores in Taiwan and 195 in Hong Kong as of October.
Channels and products
The report names Watsons, Cosmed, Poya, 7-Eleven and Don Don Donki in Taiwan, and Watsons, SaSa, Colourmix, Lung Fung and Matsumoto Kiyoshi in Hong Kong. OBgE presents itself as a gender-neutral brand rather than a men's grooming label, and the article highlights a natural cover foundation, an oil-control finisher and a pore-focused sun stick aimed at humid climates. The company also reported strong online sales growth in both markets through September.
Reading store-count news
A store count shows how widely a brand is distributed. It does not confirm that every product or shade is stocked at each location. If you are looking for a specific item, check the retailer's own listing or contact the store before you visit.
OBgE is not currently sold at THE CAST. Our guide to regional assortments explains why one brand can offer different products, shades and pack sizes in different countries, and how to compare them accurately.