THE CAST

Seoul Beauty Week announcement shows a wider Korean beauty scene

Seoul Beauty Week announcement shows a wider Korean beauty scene. Read the dated source and THE CAST shopping perspective.

Published

3 November 2026 — Seoul's 14 August 2026 announcement outlined Seoul Beauty Week at Dongdaemun Design Plaza for 22–25 August, with 152 companies across several beauty-related sectors. It described overseas buyer meetings and a forum covering topics including certification and distribution. Those dates have passed; this article uses the announcement as background rather than advertising an upcoming event or reporting attendance outcomes.

THE CAST shopping perspective

Korean beauty is a wider scene than a single chain's assortment, but an event listing is not proof that every participant is stocked at THE CAST. Our shopping guides invite readers to investigate specific current products and the stories behind them. If a Korean design or place reference catches your attention, separate that inspiration from the formula and manufacturing information before you decide to buy.

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