Sulwhasoo reports on Gyeongbokgung’s October hanbok event
The brand’s 13 October report looks back at a two-day palace culture program held on 9–10 October 2026.
Published
21 October 2026 — Sulwhasoo reported on 13 October that it participated in a hanbok night program at Gyeongbokgung Palace during the 2026 autumn Royal Culture Festival. The company says the program took place on 9 and 10 October and welcomed a total of 3,600 participants.
A completed cultural program
The announcement describes a brand booth near Gyeonghoeru and items provided to event participants, including an amber-colored lantern and an 8 ml sample of First Care Activating Serum. These details belong to that dated event. They are not an ongoing gift offer for people reading the report later.
Reading the heritage story
The report presents cultural sponsorship as part of the brand’s relationship with Korean heritage. For a reader, the venue, program and sponsor’s role are the concrete facts to retain. Participation in a cultural event does not establish the performance of a cosmetic or the contents of a separate retail purchase.
Anyone planning a future palace or brand visit should use the organizer’s current schedule instead of this retrospective report. THE CAST’s cultural-sponsorship guide explains how to explore the story while keeping event dates, brand history and product information distinct.