Sulwhasoo’s Secret Garden: a look back at the Seoul exhibition
An official 1 October announcement documents the CJ Hendry collaboration scheduled in Seongsu from 1–8 October 2026.
Published
21 October 2026 — Sulwhasoo’s 1 October announcement introduced Secret Garden, a participatory exhibition created with artist CJ Hendry. The announced Seoul run was 1–8 October at a studio in Seongsu, following an earlier presentation in New York. The Seoul dates have passed as of this briefing.
Visitors as participants
The brand describes a white garden installation that changed as visitors added color. It places the collaboration within the sixtieth-anniversary campaign for its ginseng cream and connects the project with themes of time and accumulated experience. This is the brand’s account of an art collaboration and its intended meaning.
What to retain from the announcement
The artist, exhibition concept, location and announced dates provide useful cultural context. They do not show whether the same installation will return, whether a future venue will use the same format, or whether an associated product has changed. Any later visit requires a new official event notice.
For shoppers, an artistic collaboration and a special product edition are separate questions. The linked collaboration guide explains how to identify whether an announcement concerns artwork, packaging, gifts or product development. Read the original event account for the creative context, then consult an exact retail listing for purchase details.