The Face Shop expands its rice-water skincare range into Ulta Beauty stores
LG Household & Health Care says The Face Shop has expanded from Ulta's website into more than 500 US stores, according to November 4 reporting.
Published
The Face Shop has expanded its presence at US beauty retailer Ulta Beauty from online sales into more than 500 stores, Aju Press reported on November 4, citing the Korean brand's owner LG Household & Health Care. The report says online sales began in October and the store assortment includes nine products.
Rice-water cleansing and skincare formats
The reported selection includes The Face Shop's rice-water-inspired cleansing line and a newer skincare range. The cleansing products span several formats, including foam and oil; the newer line includes a serum, mist and lip product. Check the retailer's current listings for exact names and availability, which may vary by location.
The expansion is one example of Korean beauty brands reaching shoppers through multiple retail channels. A product range associated with rice-water cleansing reflects an ingredient story, but a shared theme does not mean that different products have the same formula or effects.
Another Korean skincare listing at THE CAST
Shoppers comparing Korean beauty beyond familiar retailers such as Olive Young can also explore smoothus Hydro Barrier Balancing Serum, a 50 ml gel-textured serum listed by THE CAST. It is a separate product, not part of The Face Shop's range or Ulta rollout. Review its own ingredients, directions and current availability before choosing.
THE CAST has not verified whether Olive Young carries the smoothus serum. Neither the cited report nor this catalog example establishes an affiliation between THE CAST, The Face Shop or Ulta Beauty.
