THE CAST’s HUGSOSO announcement outlines a China discovery plan
The 18 October company notice invites eligible brands into planned physical retail formats; opening dates and local inventory remain separate.
Published
25 October 2026 — THE CAST's 18 October company announcement invited K-Beauty brands to explore planned offline retail opportunities in China with HUGSOSO. It described shop-in-shop and brand pop-up formats, with participation inquiries directed to brands holding the relevant Chinese cosmetics approvals and trademark rights. This is a first-party update about the announced plan.
The customer idea behind the plan
The notice described spaces where local customers could inspect products and encounter their formats and usage information. That gives the plan a clear consumer purpose: make an unfamiliar brand easier to understand in person. The announcement does not establish that all planned spaces are already open or that any particular product is locally available now.
Discovery still needs an exact product record
When a new physical encounter becomes an online search, the full name, content and variant matter. A photo of a brand display can be helpful, but a link to the individual item is easier to match later. Customers should confirm the current seller, assortment and delivery terms instead of treating an expansion announcement as an offer for their location.
THE CAST's related store-to-online guide explains how to keep that product record. It is useful whether a discovery begins during travel, at a familiar retailer such as Olive Young or in a new retail setting. The original company notice is linked so readers can distinguish the stated plan and participation requirements from services available at the time they decide to shop.