Hankyung’s June report documented THE CAST’s growing brand selection
The historical move from 30 to 60 reported brands explains the discovery model; it is not a current online inventory count.
Published
25 October 2026 — Hankyung reported on 17 June that the number of brands at THE CAST's Lotte Department Store Cheongnyangni location had risen from 30 at opening to 60 over two months, citing Lotte. The report described an offline space connected to influencer broadcasts and online purchasing. These are historical reported figures, not a fresh count of our website's active brands.
More discovery needs a clearer way to choose
A growing selection is only useful when a customer can narrow it. A shopper who already knows Olive Young may be curious about another assortment but still want help deciding where to begin. The practical task is to turn a broad catalog into a short list that matches a routine step, spending limit and preferred format.
Read the number with its date and scope
A department-store assortment, a live show and an online catalog can differ. Brand counts do not tell you whether a particular size is available today, and sales reported for a broadcast are not evidence of your likely experience with a product. Keep those distinctions when reading older coverage or planning a visit.
THE CAST's three-question shortlist guide is designed for the customer facing that choice. It starts with what you need, then directs you to current product pages rather than asking you to judge a retailer by its size. The original Hankyung article provides a documented milestone; the present catalog and buying guide support the order you might place now.