THE CAST shares guide to reading product videos and listings
THE CAST publishes a guide to using videos alongside K-beauty product listings.
Published
THE CAST has published a guide to reviewing product videos alongside written K-beauty listing details.
Understand what a video shows
The guide highlights the retailer’s distinction between a presentation using an original product photograph with AI-generated scenery and evidence of actual application, texture or efficacy.
Check the product page
The guide recommends checking the exact product, ingredients, directions, availability, delivery eligibility and final order terms.
About this update
This retailer-authored update describes THE CAST’s own shopping guide. Product information and conditions may change.