Skincare
K-Beauty eye cream: compare the tube, jar and pump
Compare eye-care packaging, stated contents and directions before choosing a Korean beauty product. Record the exact item instead of inferring results from its container.
THE CAST / K-BEAUTY JOURNAL
K-Beauty Format Guides & Industry Briefings
Ten new product-format guides and ten industry briefings from THE CAST editorial desk. Explore eye care, lip care, cleansing, ampoules and more, then read dated updates linked to official sources.
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Product guides
Understand your products
Read a product page with confidence: formats, sizes, shades, labels and the details worth comparing.
Makeup
K-Beauty lip care: distinguish balm, oil and mask listings
Read the named format, applicator and use directions when comparing Korean lip-care products. A glossy photograph does not identify the contents or the intended use.
Makeup
K-Beauty eyeliner: compare pencil, liquid and gel formats
Use the tip, sharpening requirements, shade and removal instructions to compare eyeliner listings. Verify that the product is intended for the eye area.
Makeup
K-Beauty bronzer and contour: compare the labeled purpose and shade
Keep the product name, shade reference and package contents together when researching bronzer or contour products. Separate a demonstration technique from the item being sold.
Skincare
K-Beauty cleansing water: start with the removal directions
Compare cleansing-water listings through their stated purpose, directions and dispensing method. Do not infer a no-rinse instruction from the word water.
Skincare
K-Beauty cleansing wipes: compare the pack, sheets and closure
Read sheet counts, packaging units and directions when comparing cleansing wipes. A multipack and a large single pouch can contain similar totals but different packages.
Skincare
K-Beauty ampoule sets: distinguish bottle count from application count
Compare ampoule kits by the amount in each container, the number of containers and the written use directions. A small bottle does not automatically mean a single application.
Skincare
K-Beauty essence, toner and serum: compare the instructions first
Use a product’s stated role and directions to compare essence, toner and serum listings. Build a short comparison instead of assuming every name requires a separate routine step.
Body, hair & tools
K-Beauty hair oil and styling serum: match the stated use
Compare hair-product directions, application area and dispenser before ordering. Keep a styling demonstration tied to the same product and version.
Body, hair & tools
K-Beauty body lotion: compare the bottle and dispensing details
Read body-lotion contents, package count and pump instructions together. Bottle height and an assumed pump dose are poor substitutes for the written listing.
News & shopping notes
From THE CAST desk
Store updates, source-linked industry briefings and original shopping notes from THE CAST team.
Industry news
MFDS records USD 11.4 billion in Korean cosmetics exports for 2025
A dated industry brief on the Korean regulator’s 2025 trade figures, including the reporting period and leading export destinations.
Industry news
MFDS reports record first-half cosmetics exports of USD 7 billion
The regulator’s 2 July 2026 announcement provides a first-half export milestone. Compare it with equivalent periods, not a full-year total.
Industry news
L’Oréal and COSMAX announce a K-Beauty research collaboration MOU
The September 2026 announcement identifies product development, ingredients and sensory formats as collaboration areas. An MOU is a reported collaboration plan, not a retail launch.
Industry news
Amorepacific reports travel-retail discussions at TFWA 2026
The company’s October announcement describes its Cannes exhibition and discussions with duty-free partners. The event has concluded.
Industry news
Amorepacific outlines AI and sensory research presented at IFSCC 2026
A company research announcement covers nine studies presented in Perth. Conference research and retail product evidence should be read at their own scope.
Industry news
Sulwhasoo announces expanded Japanese market presence
Amorepacific’s September release describes a Japanese market entry and an Isetan Shinjuku pop-up whose announced dates have now ended.
Industry news
Amorepacific marks its 81st anniversary with a global-market focus
The group’s September anniversary statement discusses international markets, customer experience and AI-supported work. Reported plans remain company plans.
Industry news
Amorepacific Holdings reports a Green Profit campaign agreement
An August corporate announcement describes a public-private campaign on lower-carbon consumption. A campaign commitment is distinct from measured results for a product.
Industry news
Suh Kyungbae Foundation reports its tenth-anniversary science symposium
The foundation’s August event brought researchers and public audiences together. Basic-science presentations should not be read as claims for a cosmetic on sale.
Industry news
AESTURA reports repeat sponsorship of Korea Skin Health Expo 2026
The September announcement describes an online expo and a brand broadcast. Their stated dates have passed, and event participation is distinct from product endorsement.
Explore the current catalog
Find products and brands, then open the exact product page for its current details and purchase options.