Eyeshadow palettes: read the layout, finishes and pan sizes
Look past the number of shades to understand what a palette actually contains.
Map the shades to your own use
A palette with many pans is not automatically more useful than a smaller one. Identify the colors you expect to use and note how similar they are. A collection of closely related shades may suit one style, while a mixed palette may offer more variation than you need.
Read the finish descriptions for each shade when they are provided. Matte, shimmer and other finish names can help organize the palette, but the maker’s swatches and directions provide the context for the actual formulas.
Check what the total weight means
The listed weight may cover the whole palette. Do not divide it evenly across pans unless the maker states that they contain equal amounts. Different pan shapes or sizes may be used for different colors.
Confirm whether a brush, mirror or protective insert is included. The outer dimensions matter if you plan to carry the palette, but they are separate from the quantity of product. A large case can include generous spacing rather than larger pans.
Read the intended application area
Check the directions and any shade-specific notices. FDA’s eye-cosmetic guidance advises using products intended for the eye area; a product sold for another area should not be repurposed simply because its color matches your idea. Keep any individual shade restrictions attached to that shade.
When comparing swatches, use the same lighting and identify whether fingers, a brush or another technique was used. This helps explain the appearance without assuming every demonstration predicts your own result.