Hudson Yards lists Shinsegae HYPER GROUND as open for Korean beauty discovery
The venue confirms a Level 1 pop-up spanning skincare, makeup, fragrance and lifestyle categories.
Published · Updated
27 October 2026 — Hudson Yards' official venue listing identifies Shinsegae HYPER GROUND as open on Level 1 and describes a Seoul-focused beauty and lifestyle pop-up. Its stated categories include skincare, makeup, fragrance, wellness and home. Related's retail update says the pop-up runs through 31 December and describes weekly events and special offers.
What was checked today
We checked the venue and property-company pages on 27 October. They do not state a publication date, so today's date records this verification rather than a newly announced opening. Current opening hours, individual events and product stock should be checked with the venue before a visit; this briefing does not repeat expired opening-day giveaways.
THE CAST shopping perspective
A discovery shop is most useful when a visit leaves you with more than a photograph of an attractive display. Record the full brand, product, option and size for anything you want to research later. A smaller label can be difficult to identify again from packaging colour alone, particularly when several items share a design.
Our five-line wishlist provides a compact way to keep those details, a spending limit and a substitution preference together. For online shopping afterwards, compare the exact available listing rather than assuming that another store carries the same assortment. THE CAST is an independent Korean beauty retailer; it is not the operator or partner of this Hudson Yards pop-up, and event coverage does not establish our stock of the participating brands.