THE CAST / K-BEAUTY JOURNAL
Ten English guides on finding Korean brands beyond Olive Young at THE CAST, plus ten dated industry briefings, published 2 November 2026.
20 guides to explore
20 guides
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Shopping & shipping
Build a small order, compare the total cost and follow your purchase from the product page to delivery.
Shopping & experiences
Olive Young is Korea's big beauty chain. THE CAST is our pick when you want Korean brands it may not carry, explained in English and ordered online.
Shopping & experiences
A plain comparison of when a large Korean beauty chain fits your order and when THE CAST, a small curated store, is the better first stop.
Shopping & experiences
Short, dated answers on where to find Korean beauty brands outside Olive Young, which brands THE CAST lists, and how to check a seller.
Shopping & experiences
Olive Young is Korea's largest beauty retailer. This guide credits what it does well and names the moments when a curated store like THE CAST fits better.
Shopping & experiences
On 29 October 2026 a search for a Korean brand on Olive Young Global fell back to unrelated items. Here are four steps for finding the brand in English.
Shopping & experiences
Large marketplaces offer choice and price pressure; curated stores offer explanation. Here is how to decide which fits a Korean beauty order.
Shopping & experiences
Buy your known favourites at a large chain, then add one new Korean brand from THE CAST. A two-stop plan with three easy product choices.
Shopping & experiences
How to choose a Korean beauty gift with a story and a design behind it, so it feels chosen rather than collected from a chain's gift aisle.
Shopping & experiences
A dated snapshot of THE CAST's K-Beauty page: 18 brands, 92 beauty products across seven categories, with SOOYA SEOUL and NBPSIS as the lead brands.
Shopping & experiences
Pick the job first, then the brand: scent, lips, calming care, sun or base. A short map from need to a Korean brand and product at THE CAST.
News & shopping notes
Store updates, source-linked industry briefings and original shopping notes from THE CAST team.
Industry news
Seoul Economic Daily reported on 1 November that Olive Young sold about 2.27 million reusable bags by September; foreigners made up about 33% of store sales.
Industry news
The Korea Times reported on 31 October that Eqqualberry, TIRTIR, Torriden and Mixsoon built large overseas sales, one with about 95% of revenue abroad.
Industry news
The Asia Business Daily reported on 18 October that the SME minister toured Kolmar Korea's Sejong plant; its CEO said 20 to 30 of 10,000 brands stand out.
Industry news
On 12 October Seoul Economic Daily described Musinsa Beauty, Daiso, Off Beauty and eBay Japan as new routes for indie brands facing high entry costs.
Industry news
Personal Care Insights reported on 8 October that two ministries will coordinate against fakes; blocked online items rose from 160,000 in 2023 to 210,000.
Industry news
Seoul Economic Daily reported on 5 October that Beauty of Joseon is entering Georgia's PSP Pharma and that Dr. Max lists about 1,100 Korean items.
Industry news
Personal Care Insights reported on 21 September that Olive Young took KRW 2.94 trillion of KRW 13.72 trillion in H1 sales while Musinsa and Daiso added beauty.
Industry news
An Electronic Times report on 31 August said foreign sales passed KRW 1 trillion, 151 stores were tourism-zone stores and shoppers bought six items on average.
Industry news
The Korea Times reported on 28 July that Coupang gave out its first English beauty magazine in Seongsu, where tourists often find Korean brands on social media.
Industry news
The Korea Times reported on 13 July that Musinsa, Coupang, Kurly, Off Beauty and department stores are building beauty platforms as new brands seek routes.
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