Olive Young passes KRW 1 trillion in foreign offline sales, with buyers from 192 countries
An Electronic Times report on 31 August said foreign sales passed KRW 1 trillion, 151 stores were tourism-zone stores and shoppers bought six items on average.
Published
2 November 2026 — The Electronic Times reported on 31 August that Olive Young's offline sales to foreign customers had passed KRW 1 trillion in August, three months earlier than in the previous year.
Who is shopping
According to the report, foreign customers made 11.01 million payments from January to August, and buyers came from 192 countries based on Global Tax Free refund data. The foreign share of offline sales rose from 2 per cent in 2022 to 33 per cent in August 2026, and foreign sales grew 47 per cent from January to August compared with a year earlier.
As of August, 151 stores were designated global tourism zone stores, more than 10 per cent of the chain, with multilingual staff and guidance. The leading buyer countries were the United States, Singapore, Japan, China and Thailand. Foreign shoppers bought six items on average, and 35 per cent spent more than KRW 100,000 in a single transaction.
THE CAST shopping perspective
Six items in one visit is a lot to carry and a lot to judge. Many travellers tell us they would rather take home a few things they understand than a bag of things they will never open. If you want to remember one brand from the trip, order it after you return, with the exact option confirmed and the delivery total checked for your home address.