Skincare
K-Beauty targeted patches: compare shape, count and intended area
A practical buying worksheet for targeted cosmetic patches, including usable applications and removal instructions.
THE CAST / K-BEAUTY JOURNAL
K-Beauty Discovery Guides & October News
Ten practical guides to launches, regional assortments, ingredients and shopping decisions, plus ten dated reports from company and retailer announcements. Explore worked examples and follow the original sources.
20 guides to explore
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20 guides
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Product guides
Understand your products
Read a product page with confidence: formats, sizes, shades, labels and the details worth comparing.
Beauty essentials
Before buying a Korean beauty device: a model and support checklist
Check the exact model, manual, compatible accessories, power requirements and regional support before purchasing a beauty device.
Labels & ingredients
K-Beauty ingredient percentages: ask what the number measures
Understand percentages and ppm using a simple calculation, while keeping ingredient blends and finished formulas distinct.
Labels & ingredients
K-Beauty ingredient trademarks: connect the story to the label
Trace a branded ingredient name to the manufacturer’s explanation and the product’s actual ingredient declaration.
Beauty essentials
Reading K-Beauty conference news: booth, presentation or study?
Identify what happened at a beauty or dermatology event before treating its name as evidence for a product.
Shopping & shipping
Plan your first order
Build a small order, compare the total cost and follow your purchase from the product page to delivery.
Shopping & experiences
K-Beauty launch dates: online release, store arrival and preorder
Build a useful launch timeline by separating the announcement, online release, store arrival and dispatch date.
Shopping & experiences
Why a K-Beauty brand has different products in different countries
Compare a brand’s country-specific range using exact product identity, size, shade and seller information.
Shopping & experiences
K-Beauty flagship, showroom or headquarters: what can you visit?
Plan a useful brand visit by distinguishing public retail space, booked experiences and office facilities.
Shopping & experiences
Shop a seasonal K-Beauty edit with a shortlist and a deadline
Use a seasonal assortment as a discovery tool while keeping useful items, event dates and spending separate.
Shopping & experiences
K-Beauty discovery sets: calculate the value of what you will use
Compare discovery sets by relevant contents and real use, with a worked example that avoids inflated bundle value.
News & shopping notes
From THE CAST desk
Store updates, source-linked industry briefings and original shopping notes from THE CAST team.
Industry news
CJ ONSTYLE announces a Global Mall linking creator content and shopping
A 21 October announcement introduces a global storefront spanning beauty and other Korean lifestyle categories.
Industry news
COSRX reports a peptide-focused showcase at the KDA autumn meeting
COSRX’s 20 October release describes product displays and professional feedback at the 17–18 October event.
Industry news
RIMAN reports a Tokyo brand space and October Japan seminars
RIMAN’s 20 October release separates completed October activities from a planned November event.
Industry news
MARSHIQUE sets separate online and store dates for its Ulta launch
The 19 October company release reports an 18 October online debut and a planned 1 November store rollout.
Industry news
AXIS-Y plans a second Cheongdam headquarters for May 2027
An October company announcement outlines proposed laboratory, studio and flagship space in Seoul.
Industry news
CLASSYS reports SHURINK HOME’s U.S. consumer-device launch
The 15 October company release names ZAP PORE SHOT and reports a U.S. launch on 6 October.
Industry news
OLIVE YOUNG reports its October Sephora Singapore experience
CJ’s 14 October announcement describes a seven-day ION Orchard event and a wider curated retail selection.
Industry news
LOFT announces an autumn K-Beauty assortment through 13 November
LOFT’s 14 October notice outlines its Japanese store and online seasonal beauty festival.
Industry news
REJURAN COSMETICS announces skincare content with EJAE
PharmaResearch’s 8 October release describes a campaign featuring three named cosmetics and plans for further content.
Industry news
HANYUL introduces a renewed mugwort and panthenol pair
A 30 September Amorepacific release describes a capsule cream and a bubble serum, with separate formulation details.
Explore the current catalog
Find products and brands, then open the exact product page for its current details and purchase options.