Seoul Economic Daily reports four-digit UK sales growth for APR as K-Beauty goes mainstream
APR's UK revenue grew by a four-digit percentage in the first half of 2026, Seoul Economic Daily reports, as K-Beauty reaches Boots, Superdrug and Selfridges.
Published
29 October 2026 — Seoul Economic Daily reported on 21 October that APR's revenue in the United Kingdom rose by a four-digit percentage in the first half of 2026 compared with a year earlier. The paper did not publish the exact figure. It added that APR's Zero Pore Pad had held the top spot in Amazon UK's toner category since December 2025.
From specialists to high-street and department stores
The report described K-Beauty moving beyond specialist online retailers into Boots and Superdrug, and into the upscale department store Selfridges. A UK cosmetics safety assessor who has worked with Korean brands said the category is now established rather than a passing trend, and that Korean terms such as ampoule are entering how Western brands develop products.
Seoul Economic Daily notes that its English edition is machine-translated from a Korean interview, so exact wording may differ from the original.
THE CAST shopping perspective
The brands that reach Western shelves first are often the ones built for export. That is good news for availability, but it is only one slice of Korean beauty. If you have already tried the well-known names, a curated Korean shop can introduce smaller brands that have not yet travelled, with clear prices, sizes and delivery checks.