THE CAST / K-BEAUTY JOURNAL
Couldn't find a Korean brand at Olive Young? Ten guides to premium Korean beauty at THE CAST and ten source-linked industry briefings, published 29 October 2026.
20 guides to explore
20 guides
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Product guides
Read a product page with confidence: formats, sizes, shades, labels and the details worth comparing.
Beauty essentials
Price alone doesn't make a product premium. Check formula, packaging, scent design, use range, size and support, with SOOYA SEOUL's scent oils as an example.
Body, hair & tools
SOOYA SEOUL says its bottle reinterprets the traditional Korean gourd bottle in glass. The cultural reference, and what it means when you buy and travel.
Body, hair & tools
Lilac Veil is inspired by Miss Kim lilac, grown from seed collected on Seoul's Bukhansan in 1947. The history, and how to read a scent inspired by it.
Body, hair & tools
SOOYA SEOUL designed its spray scent oil for after showers, workouts and saunas, on hair and body. Plan the step around timing, quantity and where to apply it.
Labels & ingredients
Cica usually means Centella asiatica, a plant widely used in Korean skincare. Find it on an ingredient list and compare four NBPSIS cica listings.
Shopping & shipping
Build a small order, compare the total cost and follow your purchase from the product page to delivery.
Shopping & experiences
Olive Young's Korean and global online stores returned no SOOYA SEOUL listings on 29 October 2026. Here is where the Seoul scent-care brand is sold.
Shopping & experiences
Olive Young's online search showed three NBPSIS lip listings on 29 October 2026. THE CAST also lists its Cinnamoroll cleanser, balms, sunscreens and cushion.
Shopping & experiences
A Korean brand may be listed by an English name, a Korean name or a romanised spelling. Try all three and the exact product name before deciding it isn't sold.
Shopping & experiences
Brand websites, Naver stores, curated shops, department-store pop-ups and live shopping often come first. Here's how that route affects what you can buy.
Shopping & experiences
Korean beauty is sold through chain stores, department stores, flagships, duty-free and curated online shops. Match the channel to the product you want.
News & shopping notes
Store updates, source-linked industry briefings and original shopping notes from THE CAST team.
Industry news
At Amazon Beauty in Seoul 2026 on 27 October, Amazon said about one in five of its beauty customers buys K-Beauty and set out four programmes for sellers.
Industry news
Amorepacific's AP Beauty runs its first pop-up at The Hyundai Seoul from 27 October to 4 November 2026, with a serum, a lift cream, trials and a beauty class.
Industry news
The Beauty Festa on the fifth floor of U-PLEX gathers skincare, make-up, hair and body-care brands selected with a public SME distribution agency.
Industry news
The Korea Herald reported on 22 October that APR and d'Alba Global shares fell well below their highs as the won strengthened, even as exports kept rising.
Industry news
APR's UK revenue grew by a four-digit percentage in the first half of 2026, Seoul Economic Daily reports, as K-Beauty reaches Boots, Superdrug and Selfridges.
Industry news
The Korean niche perfume house says its Bukchon store keeps the hanok's rafters, pillars and courtyard and adds its first standalone cafe, CAFE RED ACCORD.
Industry news
Sewha P&C's scented body-care brand opened Bath House Seongsu on 7 October, reinterpreting the Korean public bathhouse through scent rather than bathing.
Industry news
A one-year promotion from 26 October connects treatment bookings paid with WeChat Pay through Yeosin Ticket to prepaid cards and points at Shilla Duty Free.
Industry news
NBC Select used Olive Young's Korean bestseller lists and a dermatologist's input to separate Korea's own favourites from export brands popular in the U.S.
Industry news
Sangsangin Securities forecast KRW 718.5 billion in cosmetics revenue and a KRW 21.6 billion operating profit for LG H&H in Q3, ahead of the company's results.
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