SENNOK's bathhouse-inspired Seongsu flagship reports 6,842 visitors in five days
Sewha P&C's scented body-care brand opened Bath House Seongsu on 7 October, reinterpreting the Korean public bathhouse through scent rather than bathing.
Published
29 October 2026 — SENNOK, the lifestyle beauty brand of KOSDAQ-listed Sewha P&C, opened its first flagship store, Bath House Seongsu, in Seoul on 7 October. Venture Square reported on 13 October that the store recorded 6,842 visitors in its first five days, including 5,131 over the Hangul Day holiday weekend.
A bathhouse without the bath
The store reinterprets the traditional Korean public bathhouse through scent and beauty products rather than actual bathing. A red-brick exterior with a chimney-like structure leads to sky-blue tiles, wood and a tiled tub-style display, with a sink area where visitors can try products. The brand is known for scented body and hair care rooted in bathing culture.
Limited items and next steps
Bath-themed merchandise such as sauna hats and sleep masks sold out soon after opening, according to the report. After the opening event ended on 16 October, the site continued as a permanent flagship, and TENANT news reported that the company sees it as a base for overseas expansion.
THE CAST shopping perspective
Korean bath culture is shaping a whole category of scented body care, from washes to oils used after a sauna or shower. Our new guide to multi-use scent oils looks at where that step fits. When comparing brands, decide whether you want a rinse-off product, a leave-on lotion or a spray oil before choosing a scent.